To launch Walmart Fashion, we turned Oscars night on its head. Instead of styling the stars on the red carpet, we styled Hollywood’s real movie heroes - the crew.
We partnered with six red-carpet stylists to create looks for six Hollywood crew members. Each crew member starred in their own mini-movie showing off their new look. The films aired during Oscars night and were directed by Academy Award winner, Wally Pfister.
The crew were also featured on the stylists and Walmart's social channels and in over 2000 Walmart stores.
Agency: Saatchi & Saatchi | ACD: Megan Ver Steeg | ACD: Aeryn Dillon | ECD: Michele Kunken | CCO: Andy Bird | Director: Wally Pfister @ Reset